YUZU eBlast

e-Marketing is a cost effective, measurable form of marketing, direct to the customer. Yuzu has developed e-Blast, a proven e-Marketing system that delivers results.

e-Marketing is a revolution for the marketing industry, not only does it give businesses of any size access to a global market, but it is much more cost effective than any form of print or TV advertising. Above all, it is personal to the customer.

e-Blast benefits:

Easy Integration
Forming part of the website, e-blast captures customer data, either direct form a ‘join mailing list’ form, or as part of other company data collection methods. As well as online data capture, e-Blast will integrate with current customer databases.

e-Blast adheres to current data protection laws, with easy opt in and customer opt out.

Direct Reach to Target groups
The Yuzu e-Blast system can be split in to more than one customer target list. Marketing can be done to the whole database, or to set groups, this allows a company to tailor marketing of a product or service to a specific target audience.

Low Cost
Compared to traditional print promotions and advertising, e-Blast is a fraction of the cost. A properly planned and targeted e-Marketing campaign can significantly reduce a company’s advertising, print and postage budgets.

Trackable, Measurable Results
From the moment an e-Blast is sent, real time monitoring of the campaign is possible:

• Link tracking lets you know who clicks on each link, how many times they clicked, and on what date. You can create a new list based off those statistics. Also if the email has been forwarded and to whom
  
  
• You can easily generate graphs for statistical reporting. Graphs include: By List - 30 day subscription trend; 30 day mailing trend, list comparisons by subscribers and messages; By Message - Successful vs. Unsuccessful; and Bounced, Read/Open, Link Tracking; and Read/Open Trends over 30 day.

Short Lead Times
e-Blast allows you to react to events much more quickly. You can capitalise on sudden news and events without having to print or post anything. Current users of e-Blast find this one of the key benefits of the system, particularly in the leisure industry.

For more information on the e-Blast, please contact us